No one plans to have an accident. There are circumstances where you truly are in the wrong place at the wrong time, such as the middle of an intersection when a drunk driver falls asleep behind the wheel,... View More
Here we are yet again at a time of new beginnings. 2010 is almost upon us, and it’s time to trot out our goals for the new year. I’ve found that goal achievement comes from not only creating... View More
Weall love this time of the year. The holidays are coming, and New Year'sisright around the corner. Clients will be making their resolutions and justflockingto us, right? Wrong! People are not flocking... View More
Technology is moving fast. Business owners are always looking for new ways to make their business more profitable and to manage it effectively. One of the most overlooked areas that owners should consider... View More
Being an entrepreneur requires many things, including focus, clarity, discipline, talent and creativity, as well as perspective and the ability to see the big picture. This means that you have to be able... View More
The United States Anti-Doping Agency (USADA) today commended the U.S. Department of Justice Drug Enforcement Administration (DEA) for classifying three steroids as “anabolic steroids” under... View More
Digging through a pile of papers, I found some notes I had taken at Brian Grasso’s Club Industry presentation on youth fitness last year. Across the bottom of the page, I had boldly scrawled “Reclaim... View More
Yourtraining practice doesn't turn into a real business until you're managingemployees, in my opinion. It's when you're attending to the priority of growingyour business and your employees are doing everything... View More
The United States Anti-Doping Agency (USADA), in partnership with the National Football League, Major League Baseball, the National Basketball Association (NBA), the National Hockey League, the U.S. Olympic... View More
The International Health, Racquet and Sportsclub Association (IHRSA) expressed today its vehement opposition to New Jersey Senate Bill 2164, which is a personal trainer and group exercise instructor certification... View More
With debate over health care reform raging in Washington and obesity statistics showing that people are fatter and sicker than ever, could there be a more pertinent topic for Americans to begin taking... View More
I just finished a training session with a client who has lost more than five percentage points of body fat and about 25 pounds and has gained a renewed sense of herself and her amazing potential - all... View More
Whenever things have gotten out of control, became overwhelming or are just plain confusing, I go back to the good ol’ KISS formula; Keep It Simple, Stupid. As we grow as professionals, we can sometimes... View More
It's an unwritten rule among fitness pros that one should never "correct" another in front of a client. Egos are tweaked, glares are exchanged, and the relationship between colleagues can quickly head... View More
A good trainer serves the client well during the workout, a great trainer serves the client well before, during and after the workout, but an extraordinary trainer does all that and makes such an impact... View More
If you're like me, you get bombarded with information on the latest and greatest in training - dos and don'ts, how to make more money, how to maximize your time, how to place better ads, how to sell better,... View More
One of the most valuable skills you can have is the ability to react professionally on the fly. In appointment-driven businesses like ours, there is always the potential for confusion and misunderstandings,... View More
Returning from IHRSA 2009 in San Francisco, I must admit that best advice was from author and marketing expert Seth Godin. Author of several best-selling books, including Purple Cow, Godin said... View More
As an eternal athlete, I often think of life in terms of playing offense and defense. Like a basketball player, one must be good at both to succeed. Take your finances, for instance. It’s smart to... View More
So often, we give much thought to who we want to train. Books, conference speakers and industry gurus tell us to determine our ideal client and then direct all marketing toward them. Good advice for sure;... View More
