By Topic: Marketing and Sales

Most clubs end up focusing so intently on new membership sales because they do such a poor job taking care of current members... View More

I recently met with the owners of a 2,500-sqare foot small group training studio in business about 18 months. As many new studio operators do, their marketing relied on word of mouth, referrals and ad

You might consider making a few key phone calls to people who have the potential to impact your success over the next year... View More

Successful messaging is anything that values your audience/followers and ultimately resonates with them... View More

It is imperative that you make your website standout, connect with your visitors and capture more leads. Here are 5 hacks to making a fitness website that can have a direct impact on your business... View More

Facebook Live gets better reach and engagement than anything. But going live can be scary for some fitness professionals... View More

If your fitness content doesn’t Educate, Inspire or Entertain (EIE) your Facebook fans, then it’s probably not worth posting... View More

Take action to start leveraging Instagram for your business... View More

To get the most bang for your buck on social media, create fitness content that can be repurposed... View More

For someone to succeed as a personal trainer, it is essential that they build their own personal brand to the best of their ability... View More

Without an effective online marketing strategy, you will be working out alone... View More

As much as we are tempted to attract more clients, it is equally important to focus on the relationships you have with your current clientele... View More

Many authors are taking advantage of self-publishing to get as many books out there as possible... View More

The Share, the Like, the Retweet, the Regram, the Repost, the Comment, the Review, the #Hashtag and the @. Internet marketing certainly has come a long way. Gone are the days of starting a business, running... View More

Leveraging your time is the key to creating more time freedom and more financial freedom. You've heard this but how the heck do you do it? Where do you start? How do you know if you're implementing things... View More

Making the decision to start a career in the fitness industry is usually accompanied by daydreams of working with off-season professional athletes and celebrities. While there are a few personal trainers... View More

If you asked me what I believe is a common characteristic that any successful person likely possesses, it would be tenacity. I'm not one to refer to dictionary definitions, but I think this is a fitting... View More

Over the last year at PFP, we have shared with you different perspectives on fitness beyond the gym. The need for our services, expertise and professionalism as fitness professionals is increasingly more... View More

As we journey out of 2011 and embark on a new year, it is fitting that as fitness professionals, we savor the successes we've achieved over the last year and begin to set new goals and strategies for the... View More

With the New Year just around the corner, I thought I would give you the actual FORMULA for quickly and easily getting clients into your fitness business. Mind you, these are not marketing strategies or... View More